Levy's real Jewish Rye

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Levy's real Jewish Rye, c. 1971, “You don’t have to be Jewish to love Levy’s Real Jewish Rye,” the unexpected ad campaign for Levy’s, a Brooklyn bakery largely catering to and popular among local Jews, was Judy Protas’ brainchild—though several others have been credited with it over the years—and an instant hit. Size 29 1/2" x 46", linen backed.

•Circa: 1971
•Dimensions:91/2"x 46 "
linen backed.

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